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  Wanzer's Milk Prudential  
If Only Mrs. O'Leary Had Switched, 1971 A String of Endorsements
In 1971 the Chicago Association of Commerce issued a special fire centennial issue of Chicago Commerce magazine celebrating the city's past, present, and future traditions of enterprise. A number of advertisements explicitly entered into spirit of the occasion, including these for Sidney Wanzer & Sons' dairy business and for Prudential Insurance.


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The Great Chicago Fire and the Web of Memory
Copyright © 1996 by the Chicago Historical Society and the Trustees of Northwestern University
Last revised 10-8-96